EWD 709 I expect for computing scientists the most convenient way of thinking and understanding to be rather unconventional. [...] ALGOL 60 Report: its editor had the great advantage of being, besides brilliant, a Dane. [...] we cannot expect our designs to turn out to be any better than the ways in which we have thought about them, for that would be a miracle. Reading the literature, I must come to the sad conclusion that untrained thinkers are rather the rule than the exception: people have been taught facts and tricks, but not a methodology for using their brains effectively. EWD 896 To begin with I would like to recall that Science as a whole has dismally failed to meet its original objectives. As you all remember, those original objectives were three. Firstly, there was the development of the Elixir that would give you eternal youth. But since there is little point in living in eternal poverty, the second objective was the development of the Philosophers Stone, by means of which you could make as much gold as you needed. As you can imagine, the planning of these two grandiose research projects required more foresight than could be provided by the seers of the day and accurate prediction of the future became the third hot scientific topic. We all know that, as the centuries went by, medicine divorced itself from quackery --at least we hope so!--, that chemistry divorced itself from alchemy and that astronomy divorced itself from astrology. This is just another way of saying that, for tactful reasons, the original objectives were forgotten. As computing scientists we know that in our area, perhaps more than everywhere else, mathematical elegance is not a dispensable luxury but decides between success and failure. Simplicity is a great virtue but it requires hard work to achieve it and education to appreciate it. And to make matters worse: complexity sells better. One can get credit for some complicated concepts one has introduced, it is hard to get credit for the discovery how some established but complicated concepts had better be avoided: those unaware of these concepts won't notice your discovery and those with vested interests in them will hate you for it. Hence my urgent advice to all of you to reject the morals of the bestseller society and to find, to start with, your reward in your own fun.